The Mission: To transform the A+E portfolio from a functional utility into a cinematic journey. I re-architected the "10-foot experience" from the ground up, ensuring that big-screen interactions feel as fluid as mobile while maintaining a premium, living-room aesthetic.
The Result: A unified, pixel-perfect solution across all TV platforms. By integrating expressive key art and a streamlined metadata architecture, I built a scalable system that deepens the viewer’s connection to the brand.
Bringing Brands to Life
I elevated the interface by prioritizing high-impact key art and integrated title logos. By introducing bold typography and a conversational voice, I moved beyond simple navigation to create an inviting environment that resonates with the audience.
A Conversational Interface
To drive engagement, I developed templates that balance entertainment with functionality. This design language is built to guide users through the catalog, making the act of discovery as delightful as the content itself.
Strategic Metadata & Discovery
I restructured the metadata display to prioritize scan-readability and clear Calls to Action (CTAs). By optimizing the information hierarchy, I created a discovery-first environment that helps viewers find their next favorite show with ease.
