I design experiences that earn their keep — for viewers and for the business
An archive and story site for Neta Gelb, a young trans artist and musician — holding an enormous, still-growing body of work, built to let people meet Neta through it.
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A ground-up site for an independent dentist whose only web presence was scattered across Yelp and listings sites — built to earn trust before a single appointment is booked, then get out of the way.
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A ground-up rebuild of the A+E mobile apps, shipped in two-week increments instead of one disruptive overhaul — including an eight-card choice-fatigue fix, validated in testing, that increased time spent and engagement.
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Streaming can be overwhelming. I focused on bold essentials to strip away clutter in favor of clean layouts and warm visuals, creating a more human way to connect viewers with the content they love.
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An atomic, token-driven design system that unifies three network brands across mobile, web, and connected TV — one base component behind every button, instead of three style libraries drifting apart.
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Unifying four A+E network brands under one TV design system — cutting time-to-play from up to 7 steps down to 1–3, and lifting average watch time 11%.
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A collection of projects at the intersection of journalism and design — from a Webby-nominated oral history to reusable templates that let producers publish without a designer.
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