The web is where my design career began, and it remains a vital, complex
canvas for streaming. For A+E Networks, I led the evolution of our web products, balancing
high-level design orchestration with hands-on execution to ensure every platform remains
responsive,
accessible, and engaging.
The Result
A cohesive web ecosystem that bridges the gap between traditional
broadcast and modern digital habits. By focusing on reduced friction and maximized retention, I
worked to ensure the journey is always in motion—constantly refining the intersection of
technology
and human connection.
The"Lean Back" experience
Selecting content can be a high-friction experience. To enhance our ad-supported video-on-demand
(AVOD) product, I designed a "Lean Back" viewing experience that offers a continuous stream of
content. By reducing the mental tax of episode selection, the platform becomes a seamless companion
to a viewer’s multitasking lifestyle.
Prototype & Pivot
In product design, there is no one-size-fits-all solution. For the "Lean Back" initiative, I led a
research-driven design cycle to validate our behavioral bets. Through six design iterations and
three distinct prototypes, we fine-tuned the interface based on direct user feedback to ensure a
frictionless web experience.
Elevating Retention Through Visual Storytelling
To stand out in a saturated market, I push for "uncomfortable" innovation—venturing beyond safe,
traditional layouts to discover new ways of telling a brand's story. By balancing bold, visually
striking concepts with functional usability, I create immersive environments that encourage
long-term audience retention.
Scaling the Ecosystem
Every initiative begins with a mobile-first philosophy, expanding gracefully across the digital
landscape. For the Home.Block improvement hub, I collaborated with cross-functional teams to ensure
that A+E’s vast library remained cohesive and performant, whether viewed on a desktop, tablet, or
mobile device.
